"Sufficiency is moderation. If one is moderate in one's desires, one will have less craving. If one has less craving, one will take less advantage of others. If all nations hold to this concept, without being extreme or insatiable in one's desires, the world will be a happier place".

- His Majesty King Bhumibol
in a 1998 statement on the essence of the Sufficiency Economics model

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